{"id":7196,"date":"2026-02-09T19:45:22","date_gmt":"2026-02-09T19:45:22","guid":{"rendered":"https:\/\/autonews-mag.com\/?p=7196"},"modified":"2026-02-09T19:56:43","modified_gmt":"2026-02-09T19:56:43","slug":"ferrari-luce-ev-jony-ives-tactile-rebellion-rewrites-maranellos-electric-future","status":"publish","type":"post","link":"https:\/\/autonews-mag.com\/ferrari-luce-ev-jony-ives-tactile-rebellion-rewrites-maranellos-electric-future\/","title":{"rendered":"Ferrari Luce EV: Jony Ive&#8217;s Tactile Rebellion Rewrites Maranello&#8217;s Electric Future"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><a href=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/main-2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1784\" height=\"1004\" src=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/main-2-1.jpg\" alt=\"Ferrari Luce EV\" class=\"wp-image-7197\" srcset=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/main-2-1.jpg 1784w, https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/main-2-1-300x169.jpg 300w, https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/main-2-1-1024x576.jpg 1024w, https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/main-2-1-768x432.jpg 768w, https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/main-2-1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1784px) 100vw, 1784px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-table key-takeaways\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\ud83d\ude80 Key Takeaways:<\/strong><br>\u2022 <strong>Ferrari Luce EV<\/strong> is Maranello&#8217;s first all-electric vehicle.<br>\u2022 Interior masterminded by former Apple design chief, Jony Ive, focusing on physical controls.<br>\u2022 Anticipated <strong>1,000+ horsepower<\/strong> and sub-<strong>3.0 second 0-60 mph<\/strong>.<br>\u2022 Expected launch: <strong>Late 2026 \/ Early 2027<\/strong>; estimated price: <strong>$450,000+<\/strong>.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Maranello has finally pulled the covers off its electric future, and it&#8217;s nothing short of a revolution. The <strong>Ferrari Luce EV<\/strong> isn&#8217;t merely an electric car; it\u2019s a philosophical statement. Furthermore, it marks a defiant stand against the automotive industry&#8217;s pervasive touchscreen obsession. Consequently, its interior, a masterpiece by former Apple design luminary Jony Ive, completely redefines luxury EV cabins.<\/p>\n\n\n<div class=\"pgc-sgb-cb wp-block-pgcsimplygalleryblock-grid \" data-gallery-id=\"e62e7dc3\"><div class=\"sgb-preloader\" id=\"pr_e62e7dc3\">\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div><\/div><div class=\"simply-gallery-amp pgc_sgb_slider \"><noscript><div class=\"sgb-gallery\"><div class=\"sgb-item\"><a href=\"https:\/\/autonews-mag.com\/ferrari-luce_steering_wheel_hero_srgb_6k_72dpi_16x9\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" width=\"300\" height=\"169\" loading=\"lazy\" src=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_STEERING_WHEEL_HERO_sRGB_6K_72DPI_16X9-300x169.webp\" srcset=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_STEERING_WHEEL_HERO_sRGB_6K_72DPI_16X9-300x169.webp 300w,https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_STEERING_WHEEL_HERO_sRGB_6K_72DPI_16X9-1024x576.webp 1024w,https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_STEERING_WHEEL_HERO_sRGB_6K_72DPI_16X9.webp 1784w\" sizes=\"auto, 250px\"\/><\/a><\/div><div class=\"sgb-item\"><a href=\"https:\/\/autonews-mag.com\/ferrari-luce-ev-jony-ives-tactile-rebellion-rewrites-maranellos-electric-future\/ferrari-luce_shifter_hero_srgb_6k_72dpi_16x9\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" width=\"300\" height=\"169\" loading=\"lazy\" src=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_SHIFTER_HERO_sRGB_6K_72DPI_16X9-300x169.webp\" srcset=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_SHIFTER_HERO_sRGB_6K_72DPI_16X9-300x169.webp 300w,https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_SHIFTER_HERO_sRGB_6K_72DPI_16X9-1024x576.webp 1024w,https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_SHIFTER_HERO_sRGB_6K_72DPI_16X9.webp 1784w\" sizes=\"auto, 250px\"\/><\/a><\/div><div class=\"sgb-item\"><a href=\"https:\/\/autonews-mag.com\/ferrari-luce_toggles_hero_srgb_6k_72dpi_5x4\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" width=\"300\" height=\"169\" loading=\"lazy\" src=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_TOGGLES_HERO_sRGB_6K_72DPI_5X4-300x169.webp\" srcset=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_TOGGLES_HERO_sRGB_6K_72DPI_5X4-300x169.webp 300w,https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_TOGGLES_HERO_sRGB_6K_72DPI_5X4-1024x576.webp 1024w,https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_TOGGLES_HERO_sRGB_6K_72DPI_5X4.webp 1784w\" sizes=\"auto, 250px\"\/><\/a><\/div><div class=\"sgb-item\"><a href=\"https:\/\/autonews-mag.com\/ferrari-luce_satellite_r_event_photo_srgb_4k_72dpi_5x4\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" width=\"300\" height=\"169\" loading=\"lazy\" src=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_SATELLITE_R_EVENT_PHOTO_sRGB_4K_72DPI_5X4-300x169.webp\" srcset=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_SATELLITE_R_EVENT_PHOTO_sRGB_4K_72DPI_5X4-300x169.webp 300w,https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_SATELLITE_R_EVENT_PHOTO_sRGB_4K_72DPI_5X4-1024x576.webp 1024w,https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_SATELLITE_R_EVENT_PHOTO_sRGB_4K_72DPI_5X4.webp 1784w\" sizes=\"auto, 250px\"\/><\/a><\/div><div class=\"sgb-item\"><a href=\"https:\/\/autonews-mag.com\/ferrari-luce_satellite_l_hero_srgb_6k_72dpi_1x1\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" width=\"300\" height=\"169\" loading=\"lazy\" src=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_SATELLITE_L_HERO_sRGB_6K_72DPI_1X1-300x169.webp\" srcset=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_SATELLITE_L_HERO_sRGB_6K_72DPI_1X1-300x169.webp 300w,https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_SATELLITE_L_HERO_sRGB_6K_72DPI_1X1-1024x576.webp 1024w,https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_SATELLITE_L_HERO_sRGB_6K_72DPI_1X1.webp 1784w\" sizes=\"auto, 250px\"\/><\/a><\/div><div class=\"sgb-item\"><a href=\"https:\/\/autonews-mag.com\/ferrari-luce-ev-jony-ives-tactile-rebellion-rewrites-maranellos-electric-future\/ferrari-luce_seat_hero_srgb_6k_72dpi_4x5\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" width=\"300\" height=\"169\" loading=\"lazy\" src=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_SEAT_HERO_sRGB_6K_72DPI_4X5-300x169.webp\" srcset=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_SEAT_HERO_sRGB_6K_72DPI_4X5-300x169.webp 300w,https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_SEAT_HERO_sRGB_6K_72DPI_4X5-1024x576.webp 1024w,https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_SEAT_HERO_sRGB_6K_72DPI_4X5.webp 1784w\" sizes=\"auto, 250px\"\/><\/a><\/div><\/div><\/noscript><\/div><script type=\"application\/json\" 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&& window.PGC_SGB.searcher){window.PGC_SGB.searcher.initBlocks()}})()<\/script><\/div>\n\n\n<h2 class=\"wp-block-heading\">The Ive Philosophy: Tactility Triumphs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ive and his LoveFrom team have crafted an environment where engagement is paramount. Every control feels bespoke. Moreover, the focus on physical interfaces and meticulously engineered materials sets a new benchmark. The goal was to reduce driver cognitive load, elevating the driving experience itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach manifests in every detail. For example, the instrument binnacle is a sculptural work of art. The steering wheel, made from a specially developed, <strong>100% recycled aluminium alloy<\/strong>, consists of <strong>19 CNC-machined parts<\/strong>. Therefore, this level of precision is utterly unprecedented.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Craftsmanship Beyond Measure<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Ferrari Luce EV<\/strong> cabin eschews plastic entirely. Instead, you find vast expanses of <strong>anodised aluminium<\/strong>, hewn from solid billets. Importantly, even unseen components are crafted with obsessive care. The central <strong>10.12-inch control screen<\/strong>, while present, pivots on a buttery-smooth ball-and-socket joint, offering true ergonomic flexibility. Furthermore, a palm rest ensures precise input, a subtle yet crucial detail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even the dials are a marvel. Influenced by avionics, they feature Samsung-developed <strong>overlapping OLED displays<\/strong> with a physical, backlit aluminium needle. This ingenious &#8216;Parallax&#8217; effect minimizes digital distraction, reminiscent of classic Veglia and Jaeger instruments. Consequently, the <strong>Ferrari Luce EV<\/strong> feels both futuristic and deeply rooted in Ferrari&#8217;s heritage.<\/p>\n\n\n<div class=\"pgc-sgb-cb wp-block-pgcsimplygalleryblock-grid \" data-gallery-id=\"8602a6b3\"><div class=\"sgb-preloader\" id=\"pr_8602a6b3\">\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div><\/div><div class=\"simply-gallery-amp pgc_sgb_slider \"><noscript><div class=\"sgb-gallery\"><div class=\"sgb-item\"><a href=\"https:\/\/autonews-mag.com\/ferrari-luce_control_panel_pf_srgb_6k_72dpi_16x9\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" width=\"300\" height=\"169\" loading=\"lazy\" src=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_CONTROL_PANEL_PF_sRGB_6K_72DPI_16X9-300x169.webp\" 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300w,https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_SEAT_EVENT_PHOTO_sRGB_4K_72DPI_16X9-1024x576.webp 1024w,https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_SEAT_EVENT_PHOTO_sRGB_4K_72DPI_16X9.webp 1784w\" sizes=\"auto, 250px\"\/><\/a><\/div><div class=\"sgb-item\"><a href=\"https:\/\/autonews-mag.com\/ferrari-luce-ev-jony-ives-tactile-rebellion-rewrites-maranellos-electric-future\/ferrari-luce_control_panel_overview_hero_srgb_6k_72dpi_1x1\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" width=\"300\" height=\"169\" loading=\"lazy\" src=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_CONTROL_PANEL_OVERVIEW_HERO_sRGB_6K_72DPI_1X1-300x169.webp\" srcset=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_CONTROL_PANEL_OVERVIEW_HERO_sRGB_6K_72DPI_1X1-300x169.webp 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1024w,https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_OVERHEAD_CONTROL_HERO_sRGB_6K_72DPI_1X1.webp 1784w\" sizes=\"auto, 250px\"\/><\/a><\/div><div class=\"sgb-item\"><a href=\"https:\/\/autonews-mag.com\/ferrari-luce-ev-jony-ives-tactile-rebellion-rewrites-maranellos-electric-future\/ferrari-luce_center_console_pt_srgb_6k_72dpi_16x9\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" width=\"300\" height=\"169\" loading=\"lazy\" src=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_CENTER_CONSOLE_PT_sRGB_6K_72DPI_16X9-300x169.webp\" srcset=\"https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_CENTER_CONSOLE_PT_sRGB_6K_72DPI_16X9-300x169.webp 300w,https:\/\/autonews-mag.com\/autocopy\/wp-content\/uploads\/2026\/02\/FERRARI-LUCE_CENTER_CONSOLE_PT_sRGB_6K_72DPI_16X9-1024x576.webp 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&& window.PGC_SGB.searcher){window.PGC_SGB.searcher.initBlocks()}})()<\/script><\/div>\n\n<h2>Challenging the Electric Elite<\/h2>\n<p>The <strong>2027 Ferrari Luce EV<\/strong> enters a competitive, albeit nascent, hyper-EV landscape. It faces off against established contenders. Take the Porsche Taycan Turbo S, for instance, a brutally effective performance EV. However, its cabin is awash with digital screens. Moreover, the Lucid Air Sapphire boasts incredible performance and a vast, screen-dominated interior. The Luce differentiates itself sharply.<\/p>\n<p>Ferrari&#8217;s decision to prioritize tactile interaction directly challenges these rivals. It argues for a more visceral connection to the machine. This unique proposition creates an unparalleled driving environment. Therefore, it might just redefine what luxury means in the electric age. For more insights on the future of electric supercars, visit <a href=\"https:\/\/autonews-mag.com\">Auto News Magazine<\/a>.<\/p>\n\n\n<h2 class=\"wp-block-heading\">A Future Collector&#8217;s Icon?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Ferrari Luce EV<\/strong> is destined for collector status. Its scarcity, combined with the groundbreaking interior by Jony Ive, ensures this. Early models will command a significant premium on the secondary market. Consequently, expect its value to skyrocket, much like other limited-run Maranello masterpieces. This is more than a car; it&#8217;s a design landmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\ude80 Key Takeaways:\u2022 Ferrari Luce EV is Maranello&#8217;s first all-electric vehicle.\u2022 Interior masterminded by former Apple design chief, Jony Ive, focusing on physical controls.\u2022 Anticipated 1,000+ horsepower and sub-3.0 second\u2026<\/p>\n","protected":false},"author":1,"featured_media":7187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[7],"tags":[39804,19295,39805,39802,39803,39799],"class_list":["post-7196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-automotive-innovation","tag-electric-supercar","tag-ferrari-electric","tag-ferrari-luce-ev","tag-jony-ive-design","tag-luxury-ev"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ferrari Luce: First EV Revealed with Apple-Inspired Tactile Cabin<\/title>\n<meta name=\"description\" content=\"Discover the 2027 Ferrari Luce EV, Maranello&#039;s first electric supercar. 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